Saturday, July 21, 2007

Crooked Dagger, Straight Edge

How rare is it to go through life straight edged? I'm not straight edge, but I very well could be. It seems everyone everywhere is all about diluting their lives with drugs or alcohol and using it as a means of escape or to brighten their lives or some such. The marketing for these products seems to work on most people. I remember the success (and probably continued success) of the Captain Morgan, "Is the captain in you?" campaign. The worst part of that commercial is when there was either a dentist or doctor who propped his knee up on a chair and proclaimed with a confident grin on his face this wonderfully humorous remark whilst a patient was in room beside him. I now have the overwhelming urge to ask my doctor if the Captain is indeed in him or her on my next doctor's appointment, but I think that may come off as grossly rude and since I'm terrible with jokes, I'm sure my attempt at humor will be misinterpreted.

Marketers of such products want you to think drinkers enjoy fast, high profile lives, always attracting the opposite sex; they're young and successful - things that most people, at least, Americans desire. "Partake in our richness in flavor or smoothness of character and our products will ensure your success through years of loyal use." Truly, I don't know how I would market alcohol or nicotine, but I suppose it's the way it is because people needed to keep their jobs and it's probably quite difficult to market this stuff.

The problem with this (and all marketing) is that it's all brainwashing; my apologies if this was your career path. Regardless if you actually believe the marketing, you may unconsciously or subconsciously associate the images that you see with people you see drinking or even yourself, regardless of on how small a scale.

In regards to substance use we should all do ourselves a favor and familiarize ourselves with some images of heavy drinkers and smokers or just their actions in general. If the marketing is lying to us, the least we could do is level the playing field for our brains' sake. But don't get me wrong, I understand why and where one would enjoy doing those things, as I have done some myself, but at the same time, why not try going without? On that note, I'm off for a quick nip. Never mind this post claims it is 8:30 in the morning. *hic Cheers, mates!

A Whole New Way

The soul-vacant tendrils of advertising have clambered to a new peak! Now, you can think of the all new Enclave when you are watching Tiger Woods, having sex or smoking! What kind of far-fetched b.s. am I ranting about now, you say?

The lady friend and I were enjoying our day on Grand Avenue, when we were quickly approached and probably just as easily dismissed by someone handing out chocolate in front of Cafe Latte. I had noticed the first time I walked by that there was a vehicle with its back end open, and now I realized that it was an advertising scheme for a new car. The new Enclave was displayed with all of its grandeur and Tiger Woods endorsed loveliness. The representative simply asked us if we wanted a chocolate, handed it to us and that was all. I still have the Buick signa engraved piece here, sitting and staring at me, pleading me to partake in its gooey wonderland of cocoa and caffeine. But I hold strong, wary of it's chemical imbued powers to the point that I've convinced myself that consuming it means condoning, nay, complying with this sort of capitalist marketing treachery.

Although chocolate isn't an aphrodisiac, it's powers are within set of those associated with nicotine, sex, and, after you see the commercial, Tiger Woods.

I'm done now. Is this post quite a stretch? Yes! But it was still fun to write.

Monday, July 02, 2007

The Tome

I've now started my own book! I don't want to say anything about it, really. If it's published someday, you'll be one of the first to know. Ok, I'll say something about it. It deals with some of the things I've talked about here and puts them into a story.